Canadian Imperial Bank of Commerce: CIBC Aerogold Visa Infinite Privilege card launch
Campaign details
Agency: RIVETClient: Canadian Imperial Bank of Commerce (CIBC)Category: Financial Products and Services
Executive summary
This case study describes how CIBC, a bank in Canada, created a targeted creative campaign to launch its Aerogold Visa Infinite Privilege Card – a super-premium travel reward card for high net-worth clients. The goal of the launch was to encourage the hard-to-reach audience to not only sign up for another loyalty card but to also use it. The challenge was that the target audience are generally...