HCL Technologies: Website redesign generates lead funnel worth $1B

This case study describes how HCL Technologies, a global IT company, changed its Indian website to a lead-generation vehicle to generate leads worth more than $1 billion.

HCL Technologies: Website redesign generates lead funnel worth $1B

Campaign details

Agency: InnoraftClient: HCL Technologies LimitedCategory: Professional Services

Executive summary

This case study describes how HCL Technologies, a global IT company, changed its Indian website to a lead-generation vehicle to generate leads worth more than $1 billion. HCL Technology's existing website was out-dated with no personalised experience. The website was rebuilt along the principle of creating a relationship beyond the contract. The page views and users increased by 10% and 51% respectively, and the brand ranked in top 20 Indian brands.

Product description

HCL Technologies...

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