HCL Technologies: Website redesign generates lead funnel worth $1B
Campaign details
Agency: InnoraftClient: HCL Technologies LimitedCategory: Professional Services
Executive summary
This case study describes how HCL Technologies, a global IT company, changed its Indian website to a lead-generation vehicle to generate leads worth more than $1 billion. HCL Technology's existing website was out-dated with no personalised experience. The website was rebuilt along the principle of creating a relationship beyond the contract. The page views and users increased by 10% and 51% respectively, and the brand ranked in top 20 Indian brands.
Product description
HCL Technologies...