Plan Norway: #StopTheWedding

This case study describes how Plan Norway, a global development organisation based in Norway, launched a blog of a fictional Norwegian child bride to increase knowledge around child brides and increase supporters of the organisation.

Plan Norway: #StopTheWedding

Campaign details

Agency: Trigger ASClient: Plan Norway / Non-profit OrganizationCategory: Not for Profit

Executive summary

This case study describes how Plan Norway, a global development organisation based in Norway, launched a blog of a fictional Norwegian child bride to increase knowledge around child brides and increase supporters of the organisation. Every year 39,000 girls become child brides. Plan Norway campaigned to raise awareness and Norway's role in tackling this problem globally. A fictional local child-bride's blog and social media was used to build a movement and encourage people to support Plan's work...

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