Vodafone Business Services: Beyond mobility - A $10MN story

This case study describes how Vodafone Business Services India, a telecommunication service provider in India, created a tool for assessing businesses' future readiness, opening up sales leads and improving quality of leads.

Vodafone Business Services: Beyond mobility - A $10MN story

Campaign details

Agency: OgilvyOne WorldwideClient: Vodafone Business ServicesCategory: Communications / Utilities

Executive summary

Vodafone Business Services India, a telecommunication service provider in India, created a tool for assessing businesses' future readiness, opening up sales leads and improving quality of leads. Its aim was to become a total telecommunication provider, a one-stop-shop for telecom services. The challenge was overcoming national perception of it being solely a mobile telecommunication provider. By changing its offering from the norm of being product-based to being business-focused, VBS approached businesses on their...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands