Food For The Poor: Where does Jesus live

This case study describes how Food for the Poor, a Christian non-profit organisation in the US, created a direct mail campaign to raise money to build homes in the Caribbean.

Food For The Poor: Where does Jesus live

Campaign details

Agency: Food For The Poor- Inc.Client: Food For The PoorCategory: Not for Profit

Executive summary

Food For The Poor wanted to raise money to help build homes in Nicaragua, Honduras and Jamaica. It created the 'Where Does Jesus Live?' campaign to target select donors, for whom the donor team prays daily. The charity's photographer took pictures to help create a compelling story, including information on homes that had been built after previous fundraising drives. The stand-out piece of mail was sent to targeted donors and...

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