Toppan Forms: Anything for the receiver's smile

This case study demonstrates how Toppan Forms, a business-to-business direct mail company, grew clients through a creative direct mail strategy.

Toppan Forms: Anything for the receiver's smile

Campaign details

Agency: TOPPAN FORMS CO.-LTDClient: TOPPAN FORMS CO.-LTDCategory: Business and Consumer Services

Executive summary

Toppan Forms is famous for fulfilling direct mail, distributing over 10% of Japan's mail. However, it is not known for creating direct marketing communications, in spite of having a significant store of DM effectiveness data. It set about targeting companies that use DM to reach consumers with a creative, 3D mailer, the kind of which is not often seen in Japan. The open rates were incredibly high, resulting in 35 new clients and...

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