Toppan Forms: Anything for the receiver's smile
Campaign details
Agency: TOPPAN FORMS CO.-LTDClient: TOPPAN FORMS CO.-LTDCategory: Business and Consumer Services
Executive summary
Toppan Forms is famous for fulfilling direct mail, distributing over 10% of Japan's mail. However, it is not known for creating direct marketing communications, in spite of having a significant store of DM effectiveness data. It set about targeting companies that use DM to reach consumers with a creative, 3D mailer, the kind of which is not often seen in Japan. The open rates were incredibly high, resulting in 35 new clients and...