Matting: StandUp Marathon

This case study demonstrates how Matting, a supplier of ergonomic products in Sweden, promoted its anti-fatigue mat by with a digital campaign.

Matting: StandUp Marathon

Campaign details

Agency: Mecka Client: MattingCategory: Product Manufacturing and Distribution

Executive summary

Matting is one of Sweden's biggest suppliers of ergonomic products. It wanted to promote its anti-fatigue mat, which helps people who have to stand up for long periods of time. The campaign focused on the health benefits of standing up versus sitting all day. It calculated that standing up for three hours each working day a month you will have burned as many calories as if you'd run a marathon. A web app let people measuring their standing time as...

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