Stop Desahucios: #NoMoreEvictions
Campaign details
Agency: Proximity MadridClient: STOP DESAHUCIOSCategory: Not for Profit
Executive summary
More than 500,000 families have been evicted from their homes in Spain since 2008. Previous campaigns to raise awareness of this crisis had failed to engage the public or politicians. This campaign used euro banknotes as a medium. Playing on the idea that if you lose your home 'you'll end up living under a bridge', a free stamp was given out, which could be used to add an image of a homeless family under the bridge that appears on euro...