Stop Desahucios: #NoMoreEvictions

This case study shows how Stop Desahucios, the Spanish citizens' platform, drew attention to the large numbers of families being evicted from their homes following the economic downturn in order to make the government address the problem.

Stop Desahucios: #NoMoreEvictions

Campaign details

Agency: Proximity MadridClient: STOP DESAHUCIOSCategory: Not for Profit

Executive summary

More than 500,000 families have been evicted from their homes in Spain since 2008. Previous campaigns to raise awareness of this crisis had failed to engage the public or politicians. This campaign used euro banknotes as a medium. Playing on the idea that if you lose your home 'you'll end up living under a bridge', a free stamp was given out, which could be used to add an image of a homeless family under the bridge that appears on euro...

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