If Insurance: Turning words into action
Campaign details
Agency: AbakusClient: If InsuranceCategory: Insurance
Executive summary
If is one of the biggest insurance brands in the Nordic region. It wanted to improve customer satisfaction and email opening rates. Using it's own customer service data about claims, it was able to pre-empt customers' needs, for example by sending emails warning homeowners of a spate of burglaries or during the season where house fires are most common. The result was a huge increase in the email opening rate and many customers clicking through to a sales-driven site. The...