If Insurance: Turning words into action

This case study demonstrates how If, one of the biggest insurance brands in the Nordic region, improved customer satisfaction and opening rates by interrogating its own customer service data.

If Insurance: Turning words into action

Campaign details

Agency: AbakusClient: If InsuranceCategory: Insurance

Executive summary

If is one of the biggest insurance brands in the Nordic region. It wanted to improve customer satisfaction and email opening rates. Using it's own customer service data about claims, it was able to pre-empt customers' needs, for example by sending emails warning homeowners of a spate of burglaries or during the season where house fires are most common. The result was a huge increase in the email opening rate and many customers clicking through to a sales-driven site. The...

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