'Device hijacking' and mobile ad fraud: What every brand should know

David Sendroff

This article outlines the growing prevalence of app fraud, in which mobile adspend is diverted by rogue app publishers hiding behind seemingly harmless apps from reputable brands, and how marketers and brands should protect themselves from such activity.

'Device hijacking' and mobile ad fraud: What every brand should know

David SendroffForensiq

If there's one thing that's been consistent about the cat-and-mouse game of online advertising fraud, it's that the bad actors in the system always follow the money.

In the mid-2000s, we combatted search fraud as Google rolled out metrics like "invalid clicks". Later, as display advertising and real-time bidding rose in prominence, we saw an uptick in hidden impressions and bot traffic.

Most recently, ad dollars have started flowing into the mobile app ecosystem, which is expected to bring in more than $20 billion of spending...

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