The global struggle for work-life balance and its impact on consumer markets

This article highlights how changes in work-life balance are affecting consumer needs and desires and predicts how the expectations around work will change in the future.
  • 68% of the world's population is in work, and the work-life balance is being affected by several factors, including changes in employment patterns, increasing urbanisation, developments in technology and changes in consumer behaviour.
  • Average working hours range from 54 hours (Egypt) to 32 (Netherlands), while paid holiday entitlement varies enormously; women's share of the workforce has risen significantly over the long-term, and their employment rates are highest in rich countries.
  • Leisure time is being squeezed and this has grown the demand for convenience products, with smart technology enabling consumers to save time through programming chores, while easily available...

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