Approved for all audiences: Walmart's wave of excitement for family-friendly content

This article comprises an interview with Stephen Quinn, executive vice president and chief marketing officer at Walmart, as he discusses the organization's mission for family-friendly content and it's relationship with current marketing approaches.

Approved for all audiences: Walmart's wave of excitement for family-friendly content

Todd Wilkinson

Tapped to assume the helm of the Alliance for Family Entertainment (AFE) in December 2013, Stephen Quinn, executive vice president and chief marketing officer at Walmart, has great enthusiasm for the AFE's primary mission to find, nurture, and support high-quality content the entire family can enjoy. "Family-friendly content and advertising has a huge impact on how people view us, and it affects the ROI of our larger advertising spend," Quinn says. "Within marketing, it's not a well understood concept. We at AFE are focused on supporting better...

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