Japan: The test market for the coming global dementia tsunami
William Hall Ipsos Japan
Aging Asia
This article is part a series on how brands are tackling Asia's aging population. Read more.
By 2025, some 35 million Japanese will be aged 65 and over, representing around 30% of the total population. All of the post-WWII baby boomers will be aged 75 years or older, and the Japanese government estimates that some 20% (7.3 million people) of the 65+ age group will have dementia. If estimates for Mild Cognitive Impairment (MCI) are included, the figure rises by 5.8...