From tech savvy to content savvy: How tech brands can become the go-to content resource for consumers

This article uses consumer research in the UK to demonstrate how tech brands can use content marketing to reduce customer churn, improve brand perception and build trust.

From tech savvy to content savvy: How tech brands can become the go-to content resource for consumers

NewsCred

Introduction

by Shafqat Islam, CEO and co-founder of NewsCred

The traditional buyer-seller model has all but eroded in front of our eyes. Gone are the days when purchases were made in store or from catalogues. We no longer wait for our monthly technology magazine to hit the shelves to digest whatever carefully crafted information the manufacturer has released.

Whether you're looking to invest in a new tablet, smartwatch, smart TV or in the near future, perhaps Oculus Rift or a driverless car,...

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