The Danone Activation Studio: Turning consumer insights into company-wide memes

This paper discusses a project from Danone that aimed to share insights with people in a faster way, and ultimately increase the ROI of its insights.

The Danone Activation Studio: Turning consumer insights into company-wide memes

Anouk Willems, Tom De Ruyck and Annemiek TemmingInSites Consulting and Danone

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Introduction

Demonstrating impact is more than ever the name of the game for insight professionals. Together with Danone Benelux, we took on the challenge to turn insights into action across the organization. We developed a collaboration platform, the 'Danone Activation Studio', helping Danone 1)to identify their consumer insight enthusiasts across the different teams, 2) to share insights with more people in a faster way, 3) to make insights better...

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