Like, Share and Retweet: How to make your insight go viral

This paper, which includes a case study from Shell, the energy company, offers tips on how to pick key insights out of the mass of data-driven possibilities available and effectively sell these insights within and outside the business.

Like, Share and Retweet: How to make your insight go viral

Ed Garey and James JohnstoneBAMM and Shell International Petroleum Company

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Introduction

Context for the paper

With advances in technology, connectivity, and the proliferation of social media channels available today, the average consumer is exposed to an ever-increasing amount of data and visual content. Estimates suggest that we consume, in one form or another, equivalent to 34GB of data each day.1)Even conservative estimates indicate that this figure has increased by more than four times since the late eighties....

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