Mandala to metamorphosis: What Tibetan Buddhism and Lego can teach you about creating your brand and narrative

This paper explores how embracing the Buddhist notion of constant change, and Lego-style adaptability and re-creation, can teach brands to build growing and thriving business models.

Mandala to metamorphosis: What Tibetan Buddhism and Lego can teach you about creating your brand and narrative

Brooke Rothman and Kylin O'Brien

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Introduction

Brand strategy mixed with qualitative research, Tibetan Buddhism and LEGO? How in the world are these aligned?

Qualitative research and brand strategy are at the core of understanding culture and business. They are fields that uncover the "whys" and "hows" of humanity. They are ever evolving, as are we, as is our world. We must adapt their methodology to keep up with the facts of contemporary markets and...

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