Project 72: Understanding the Millennial experience in Las Vegas
Daniel Berkal, Axel Bedikyan and Elana GorbatyukThe Palmerston Group, Cirque Du Soleil and SID LEE
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Introduction
The demographics of the Las Vegas visitor are rapidly changing. The new Vegas has wide appeal to the Millennial market, who do not exhibit the same in-situ behaviour as other segments. With eight resident shows in Vegas, there's lots of interest at Cirque Du Soleil in finding out what's appealing to this new generation, in order to better capture their imagination. What drives them? What...