Is technology eating qualitative research? The very real impact of digital disruption on qualitative agencies

This paper examines the impact of digital technology on growth, showing how businesses that have embraced new tech, backed with qualitative research, have seen an increase in revenue.

Is technology eating qualitative research? The very real impact of digital disruption on qualitative agencies

Ellen Baron and Ben Whiteruby cha cha

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Preface

This paper examines the impact of digital technology on topline growth and how qualitative businesses have coped with the fast changing world that we live in. The hypothesis is that those businesses that have embraced technological opportunity have seen increases in their revenues, whilst those who have not are at the point of being left behind. Digital disruption is also explored and where it is needed most...

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