Is technology eating qualitative research? The very real impact of digital disruption on qualitative agencies
Ellen Baron and Ben Whiteruby cha cha
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Preface
This paper examines the impact of digital technology on topline growth and how qualitative businesses have coped with the fast changing world that we live in. The hypothesis is that those businesses that have embraced technological opportunity have seen increases in their revenues, whilst those who have not are at the point of being left behind. Digital disruption is also explored and where it is needed most...