New frontiers in qualitative research: How to practically apply new learning from across the behavioural sciences to enhance and invigorate qualitative research

This paper explores how learning from neuroscience, experimental psychology and behavioural economics can be used to invigorate established qualitative research methods and pioneer new approaches.

New frontiers in qualitative research: How to practically apply new learning from across the behavioural sciences to enhance and invigorate qualitative research

Rachel Abbott and Tom MorganThe Behavioural Architects

Preface

With breakthrough thinking emerging across the Behavioural Sciences, we have more insight today about human behaviour than ever before. As qualitative researchers, who seek to explore and interpret behaviour, these are exciting times!

This paper introduces and explores how learning from Neuroscience, Experimental Psychology and Behavioural Economics can be used to invigorate established methods and pioneer new approaches.

We discuss how this approach can also fuel more effective and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands