How Mondelez and Lazada are getting e-commerce right in Asia

This event report shows how snack food conglomerate Mondelez International and South East Asian e-commerce giant Lazada are driving sales online in Asia.

How Mondelez and Lazada are getting e-commerce right in Asia

Low Lai Chow

E-commerce is a rapidly growing space worldwide – and Asia is behind much of its growth.

For Mondelez International brands, including the multibillion-dollar likes of Oreo, Cadbury and Trident, e-commerce is an undeniable opportunity to boost sales across the region.

At the Spikes Asia conference in Singapore, Mondelez International Director of China E-Commerce, Ganesh Kashyap, projected an optimistic e-commerce sales forecast for the snack giant during a panel session on the future of Asian e-commerce, alongside Lazada Chief Marketing Officer, Andrea Baronchelli.

"We expect,...

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