How Mondelez and Lazada are getting e-commerce right in Asia
Low Lai Chow
E-commerce is a rapidly growing space worldwide – and Asia is behind much of its growth.
For Mondelez International brands, including the multibillion-dollar likes of Oreo, Cadbury and Trident, e-commerce is an undeniable opportunity to boost sales across the region.
At the Spikes Asia conference in Singapore, Mondelez International Director of China E-Commerce, Ganesh Kashyap, projected an optimistic e-commerce sales forecast for the snack giant during a panel session on the future of Asian e-commerce, alongside Lazada Chief Marketing Officer, Andrea Baronchelli.
"We expect,...