How agencies can deal with disruptive change: The view from McCann Worldgroup

This article discusses how agencies are dealing with digital disruption, and how they can reshape their business models to compete in the future.

How agencies can deal with disruptive change: The view from McCann Worldgroup

Joseph CliftWarc

The agency world is still finding ways to deal with the disruptive impact of technological change.

Speaking at IAB Engage, an event organized by the Internet Advertising Bureau UK, a digital marketing trade body, Mark Lund, CEO of McCann Worldgroup UK, offered his own prescription for how tech is influencing his agency's business model.

Dangerous times

"I'm optimistic about the future of advertising - and there's never been a more exciting time to be in commercial creativity," Lund told the audience. "But it's also one...

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