Warc Prize for Asian Strategy: Notes from the judging

This article summarises the comments from the chairman and other judges about the entries to the 2015 Warc Prize for Asian Strategy.

Notes from the judging

What made the winners of the 2015 Warc Prize for Asian Strategy stand out? Here we set out what the judges made of the best-performing papers, so that future entrants can get a feel for the kind of discussion that takes place during the judging.

The process

Papers entered for the 2015 Warc Prize for Asian Strategy were assessed by a panel of 17 judges. This year's judges were a mix of senior client-side marketers and agency-side strategy experts.

The Prize focuses on strategic thinking – interesting, original thinking that helps a brand...

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