Notes from the judging
What made the winners of the 2015 Warc Prize for Asian Strategy stand out? Here we set out what the judges made of the best-performing papers, so that future entrants can get a feel for the kind of discussion that takes place during the judging.
The process
Papers entered for the 2015 Warc Prize for Asian Strategy were assessed by a panel of 17 judges. This year's judges were a mix of senior client-side marketers and agency-side strategy experts.
The Prize focuses on strategic thinking – interesting, original thinking that helps a brand...