Adstats: Household products adspend

This brief article rounds up some statistics regarding household products adspend.

Adstats: Household products adspend

Household products adspend accounted for $3.4bn globally in the first half of 2015, according to new data from Nielsen. This represents an annual decline in spend of 6.5%, compared to an all-category decline of 1.3%, and gave the sector an 11% share of all FMCG adspend. The steepest decline was in North America, down 15.1% year on year. Procter & Gamble, the biggest US advertiser of household products, cut its spend by 45.5%. Latin America was the fastest-growing market at +2.9% annually, closely followed by Europe on +2.2%. At a global level, television is by far...

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