Speed Read: What is a 21st Century Brand?

This brief article discusses 'What is a 21st Century Brand', a book that highlights that today's most-successful agencies are those that are embracing the new ways in which we consume content.

Speed Read: What is a 21st Century Brand?

Brendan McCaulmcm creative group

This Speed Read was originally published in Admap November 2015 issue.

Highlighting that today's most successful agencies are those that are embracing the new ways in which we consume content, What is a 21st Century Brand? delivers cutting-edge thinking across all areas of advertising practice.

What is a 21st Century Brand? New Thinking from the next generation of agency leaders combines 20 of the best papers and insights produced during the ten years of the IPA Excellence Diploma.

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