Build brands with meaning

This article shows how Munich Airport developed and launched a new brand idea, tagline and logo to reflect the joy of travel, authentic connections and meaningful moments.

Build brands with meaning

Jens GrefenInterbrand

A new brand idea and tagline, together with a refreshed logo, have brought clear meaning and positioning to Munich Airport – reflecting the joy of travel, authentic connections and meaningful moments.

Brand design for business growth

This article is part of a collection of articles on how design can have an impact on a business' fortunes. Read more.

You've heard it all before: a brand is more than just the logo. It is more than its colour, its typeface, its layout system, or the look and feel of the visual identity....

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