Packaging the Johnnie Walker Collection
Hilary BoysLewis Moberly
To increase desire and drive sales of the JW Collection, Diageo used premium contemporary packaging that was more effective on-shelf and encapsulated the good taste of the distinguished whisky lover – a showcase for comparing and contrasting the four blends.
Brand design for business growth
This article is part of a collection of articles on how design can have an impact on a business' fortunes. Read more.
With a heritage stretching back more than 150 years, Diageo's Johnnie Walker is the bestselling brand of blended Scotch whisky in the...