Design a luxury experience
Laura Tan and John ShawBrand Union
Today's consumers increasingly desire luxury in the form of rich experiences over expensive goods. Brands must therefore understand intuitively what customers are looking for and ensure the interaction is personalised and relevant to their needs and desires.
Brand design for business growth
This article is part of a collection of articles on how design can have an impact on a business' fortunes. Read more.
Much has been written in recent years about the increasing preference for special experiences over ownership of goods. This mentality now...