Design the retail experience

This article argues that design is key for retailers, and that designers should focus on invoking empathy and stimulating shoppers' senses.

Design the retail experience

Emily ChooHMKM

In an increasingly noisy world, customers want brands to relieve their pressure points, be more introspective, personalised and engaging. Today, retail design is about invoking empathy and stimulating the senses to design meaningful experiences for people.

Brand design for business growth

This article is part of a collection of articles on how design can have an impact on a business' fortunes. Read more.

The best retail experiences need to do more than just look good. They are the most important way for brands to connect with customers, and so it's vital...

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