Design for the purchase journey

This article discusses the role of design in the purchase decision journey, arguing that it can help create seamless customer experiences that drive sales.

Design for the purchase journey

Jonathan DoddGeometry Global

The complexity of the digital era means that design has an increasingly crucial role to play in the purchase decision journey by creating seamless, connected experiences that drive affinity and conversion across all touchpoints.

Brand design for business growth

This article is part of a collection of articles on how design can have an impact on a business' fortunes. Read more.

The purchase decision journey has become much more complex for brand owners to navigate and as marketers develop new strategies to win in a constantly evolving landscape, the...

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