Design for the purchase journey
Jonathan DoddGeometry Global
The complexity of the digital era means that design has an increasingly crucial role to play in the purchase decision journey by creating seamless, connected experiences that drive affinity and conversion across all touchpoints.
Brand design for business growth
This article is part of a collection of articles on how design can have an impact on a business' fortunes. Read more.
The purchase decision journey has become much more complex for brand owners to navigate and as marketers develop new strategies to win in a constantly evolving landscape, the...