Interactive advertising spend, Q2 2015

This report provides details of expenditure on interactive advertising in New Zealand based on a census of over 35 major media owners and agencies.
  • Global trends show that interactive is expected to be the bigged medium in a third of the ad market by 2017, with video consumption on mobile devices forecast to grow by 43.9% in 2015 and 34.8% in 2016.
  • In New Zealand, adspend has seen 30% year-on-year (YOY) growth in Q2 2015, and 44% YOY growth across the first half of the year.
  • Its estimated 2015 revenue from interactive advertising is between $750m to $800m, wile display revenue in Q2 at its highest ever.
  • The fastest growing channels are programmatic and mobile, both with over 100% growth, followed...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands