World Vision NZ: The forgotten millions
Agency: In-houseClient: World Vision NZCategory: Charity / Not for profit
Summary
World Vision's "The Forgotten Million" campaign used poignant personal stories to change the public narrative of the Syrian humanitarian crisis and draw attention to the 13.5 million people affected by the conflict. The campaign also surpassed fundraising targets and positioned World Vision as engaging and relevant experts.
Key Learnings
World Vision drew on insights from high performing appeals and global research into development communications techniques, choosing to use first-hand accounts as an engaging and trust-engendering story-telling...