Sealord: Little Boat

This case study describes how Sealord, a seafood brand, boosted sales on a limited budget.

Sealord: Little Boat

Agency: Geometry Global New ZealandClient: Sealord

Summary statement

Brand Trial or Sales Generation Campaign:

Leveraging an existing retailer in-store promotion, we created our own co-branded campaign, which tapped into their strategic insight. Our campaign enhanced and amplified the existing retailer promotion. The 8 week campaign delivered tremendous results and exceeded client sales targets by over 300%. For the same promotion, we had lifted sales from the 1% growth seen in 2013 to a staggering 17% year on year in 2014.

Campaign strategy

The Marketing Situation.

1%. That's how much value growth...

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