Microsoft India: Primer Font
Agency: Wunderman International, IndiaClient: Microsoft Corporation
Why we should be awarded for this creative work
We created a zero cost innovative Font to help teach basic English. An in-house produced video illustrated use of the world's first Primer Font. This was uploaded on the Microsoft.com page. The font was not publicized or promoted in any way. One unpromoted post on the Microsoft Facebook page is all it took for the Font to be downloaded more than 2000 times in the first week itself.
Microsoft Corporation was celebrating 25 years of Office...