Cancer Council NSW: The 'I Touch Myself' Project
Agency: Hill+Knowlton Strategies, AustraliaClient: Cancer Council NSW
Summary statement
Aside from reaching an estimated audience in excess of 400 million – for example, within the first 12 hours, the I Touch Myself Project received a mention every 15 minutes across Australian broadcast media, featuring on allmajor Australian television networks and garnering over 330 media clippings globally – this campaign's success was much more than just its widespread cut-through on both mainstream and social media. Over the first two weeks, a staggering 47 per cent of...