Coca-Cola: Coke Studio digital
Agency: Digitz, PakistanClient: The Coca-Cola Corporation
The summary statement
In a country that is afflicted with extremism, radicalization, political instability and secular turmoil, the music industry is slowing fading. We had one single-minded goal to reach out to as many people as possible and touch their hearts by the boundary blurring fusion of musical content and do it in the most effective way. We are already winners, because in spite of all the adversity, we have been able to achieve phenomenal results, by spreading the Sound of the Nation to its people and...