Welcome to Airbnb

This case study illustrates how Airbnb, a listing website, grew its brand awareness in Asia Pacific using an introductory online video campaign.

Welcome to Airbnb

Agency: TBWA SingaporeClient: Airbnb

The summary statement

Despite being recognised as one of the accelerators behind 'The Share Economy' (source: Forbes), awareness levels of Airbnb are still very low across Asia Pacific. Through this campaign, Airbnb has managed to educate people about the brand and its product in a fascinating and engaging way.

A combination of concept and craft resulted in a film that you want to see over and over again. With over 21 million views and an increase of 52% in unaided awareness (Please keep confidential and shown to judges only...

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