Lost Animal Souls Shelter Society: The True Fans

This case study describes how Lost Animal Souls Shelter (LASS), a non-profit animal welfare organization, increased its Malaysian audience's engagement by handing over the control of its own social media page to fans.

Lost Animal Souls Shelter Society: The True Fans

Agency: Geometry Global MalaysiaClient: Lost Animal Souls Shelter Society

The summary statement

Lost Animal Souls Shelter (LASS) depends on Facebook for finding a home for lost dogs and cats in Malaysia. Unfortunately, the declining organic reach on Facebook directly affected LASS, which had no budgets to promote postings. We invited the fans of LASS to become its page administrators to make them feel personally responsible for it. With ZERO MARKETING SPEND, this simple move reversed the declining organic reach of LASS posts to increase the average reach of any...

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