Chivas 18: A tribute to modern gentlemen
Geometry Global Hong KongPernod Ricard Hong Kong
The summary statement
Chivas faced an increasingly tough market for its blended whisky through a combination of societal, regulatory and consumption behavior issues. The agency team was tasked to create a strategic solution that connected with an evolving consumer value and out maneuver the key competitor. An integrated agency team together with client worked on a multi-media campaign that aligned brand's core values with that of the new leaders of Hong Kong. With the help of optimised Media strategy, planning and buying across TV, outdoor,...