Volkswagen: Clean air in a box
Agency: DDB China GroupClient: Volkswagen Brand China
The summary statement
Hazardous air pollution days are getting more regular in cities across China. To breathe air without harmful chemicals and pollutants that cause serious respiratory diseases, one has to spend thousands of dollars to buy expensive air purifier machines, which not everyone can afford.
Volkswagen is committed to reduce carbon emissions through their New Energy Vehicle technologies. We believe this responsibility does not stop with their cars. Our goal is to help schools in the most polluted cities in China to have...