Jokowimania (Jo-Man): The Story of Jokowi's Impromptu Walkabout Campaign

This case study describes how Jokowimania, an Indonesian presidential campaign team, boosted the candidate's popularity with an illustrated campaign.

Jokowimania (Jo-Man): The Story of Jokowi's Impromptu Walkabout Campaign

Agency: Berakar Komunikasi, IndonesiaClient: Jokowi (politician)

The summary statement

With almost zero budgets, The Story of Jokowi's Impromptu Walkabout Campaign has revived people's confidence in supporting Jokowi and generated Indonesian new behaviors in doing political campaign: sharing, co-creating, and producing. The campaign has successfully revived people's confidence in Jokowi 's presidency and hailed as the first Indonesia election campaign that enabled people's voice to win their own hopes.

Campaign strategy

Background

Indonesians have only been experiencing a new era of democracy after 32 years of dictatorship. Most people...

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