Nutralite: Health Cha Shree Ganesh (Lord Of Healthy Beginnings)

This case study shows how Nutralite, a food brand, used events featuring religious icons to increase its brand awareness and market share in India.

Nutralite: Health Cha Shree Ganesh (Lord Of Healthy Beginnings)

Agency: DDB Mudra Group, IndiaClient: Zydus Wellness

The summary statement

To take on the largest table spread brand in the country, Nutralite wanted to spike up conversations on health, since it was the healthier alternative.

Lord Ganesha, besides being the God of great beginnings, also sported a large paunch. During Ganesh Chaturthi, Nutralite took the greatest risk ever take by a brand and created a pandal, a temporary temple, featuring Ganesha with six-pack abs!

All Hindu rituals were given a healthy twist – A priest with an 8-pack,...

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