Old name, new brand: “Hewlett Packard Enterprise” prepares for launch

This event report addresses how Hewlett Packard Enterprise – a business-to-business solutions provider born from the split of technology group Hewlett-Packard – prepared its brand for launch.

Old name, new brand: "Hewlett Packard Enterprise" prepares for launch

Stephen Whiteside

At the start of November 2015, The Hewlett-Packard Co. will officially split in two.

The pair of companies set to emerge from this amicable divorce are HP Inc. (a B2C enterprise focusing on offerings like printers, laptops and ink), and Hewlett Packard Enterprise (a B2B business-services firm specializing in such products as servers, IT systems and networks).

As might be expected at the end of a 75-year relationship, the two operators have painstakingly divided their assets. And for Chris Drago, Hewlett-Packard's director/enterprise media - who will move...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands