A priceless strategy for growth - and why MasterCard is no longer 'the best way to pay'

This event report considers how financial services brand MasterCard is repositioning itself as a lifestyle brand rather than a simple payments brand.

A priceless strategy for growth - and why MasterCard is no longer 'the best way to pay'

Jo Bowman

The connected nature of consumers' lives around the world is helping brands make stronger connections with them, and is enabling MasterCard to build its business in a way that focuses on life's great pleasures, not the pain of making a payment.

Raja Rajamannar, worldwide CMO for MasterCard, told an audience at dmexco (Digital Marketing Exposition & Conference), held in Cologne in September 2015, that connectivity was at the heart of the card services brand's decision two years ago to focus less...

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