Seven big issues shaping the programmatic sector
Joseph CliftWarc
Automated trading is a fast-growth sector. Figures from the IAB, a digital trade body, indicate that 45% of UK display advertising was sold programmatically in 2014; forecasts suggest this proportion will reach 75% in 2017. With that in mind, finding best practices in programmatic has become a major priority for media agencies, media owners and clients.
But these best practices are proving hard to find and follow and the sector is beset by many blocks to growth, according to an expert panel taking part in The Automated Trading Debate, an...