Seven big issues shaping the programmatic sector

This event report looks at major issues affecting the programmatic sector, which is growing rapidly and accounted for almost half of all digital display advertising in the UK in 2014.

Seven big issues shaping the programmatic sector

Joseph CliftWarc

Automated trading is a fast-growth sector. Figures from the IAB, a digital trade body, indicate that 45% of UK display advertising was sold programmatically in 2014; forecasts suggest this proportion will reach 75% in 2017. With that in mind, finding best practices in programmatic has become a major priority for media agencies, media owners and clients.

But these best practices are proving hard to find and follow and the sector is beset by many blocks to growth, according to an expert panel taking part in The Automated Trading Debate, an...

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