Magnum: Celebrating 25 years of pleasure
Campaign details
Brand: MagnumAgency: Lola (Lowe and Partners)Client: UnileverCountry: Spain
Campaign Background & Summary
In 2013 Magnum successfully became a 1 billion Euro brand. This success was in part accelerated by innovation efforts with New Product Developments (NPD) such as Magnum Gold! and Magnum Infinity, delivering strong growth worldwide.
However, this had led to a focus away from the core Magnum business and, as a result, growth was stagnating or decreasing in key markets. With the ongoing recession the gap opened for both blue-chip competitors and aggressively...